MLB bringing again Gamers Weekend in August

For the primary time since 2019, MLB will dedicate three days in August to gamers, specializing in showcasing them past their stats and on-field performances, in response to a launch distributed Thursday.

From Aug. 16-18, a unique facet of gamers’ lives will likely be highlighted via in-stadium occasions, sport broadcasts and social media.

Day 1 (Aug. 16) will function their personalities, friendships and off-the-field pursuits. Day 2 will concentrate on their charitable causes, and Day 3 will have a good time the individuals who helped them on their path to the large leagues, together with dad and mom, coaches and different mentors.

Through the weekend, gamers will put on particular New Period caps that includes every gamers’ uniform quantity on the aspect panel in a “youthful design,” in response to the discharge. Gamers additionally will be capable to use custom-made bats through the video games and may put on cleats with customized designs as effectively.

MLB is looking the three days a “reimagined Gamers’ Weekend” as its earlier incarnation, from 2017 to ’19, featured specifically designed uniforms with participant nicknames on the again of their jerseys.

The purpose of the weekend is to achieve youthful audiences, which have been rising over the previous a number of years. Based on league knowledge, the median age of ticket purchasers has dropped from 51 to 45 since 2019, whereas ticket patrons from ages 18-35 has elevated by virtually 10% throughout the identical timeframe. MLB is hoping that pattern continues.